"The depth and duration of Romney’s favorability dip is unprecedented, even during a heated primary battle. More often than not, the eventual winner enjoys positive favorable ratings the March-April before the election. Carter was at 74 percent favorable on March 27, 1976; Reagan was at 41 percent favorable to 34 percent unfavorable on April 18, 1980; George W. Bush was at 63 percent favorable to 32 percent unfavorable on March 10, 2000 (a split that was unchanged a month-and-a-half later); and over the month of March 2008, Obama’s favorable rating outstripped his unfavorable rating by an average of 19 percentage points."
http://www.thedailybeast.com/articles/2012/03/19/is-mitt-romney-the-most-unpopular-presidential-nominee-ever.html
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